Job Summary:

The Web Marketing Manager will develop and implement the companys web-based marketing strategy to promote the companys brand, attract visitors and potential leads, and generate internet sales.

Supervisory Responsibilities:

• None.

Duties/Responsibilities:

• Plans and implements web-based marketing strategies and campaigns via the companys website(s).
• Collaborates with web development and design teams; provides guidance on marketing-related aspects of the companys web presence.
• Develops and expands companys web presence through social media, email, web advertising, and other online sources; promotes company brand through these channels.
• Drafts, implements, maintains, and revises online marketing campaigns to drive sales and revenue to the company.
• Coordinates with other marketing team members to ensure active promotions and campaigns are represented on the website(s).
• Collaborates with web design, development, and content staff to monitor and improve search engine optimization (SEO) results for the companys site(s).
• Maintains current knowledge of trends and developments in online marketing.
• Assists with budget preparation for marketing department.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Extensive knowledge of marketing principles and strategies.
• Excellent written and verbal communication skills.
• Proven ability to plan and implement marketing campaigns.
• Excellent organizational skills and attention to detail.
• Excellent time management skills and ability to meet deadlines.
• Proficient with HTML and web design.
• Proficient with Microsoft Office Suite or similar software.

Education and Experience:

• Bachelors degree in Marketing, Business, Communications, or related field required.
• One to three years of related experience preferred.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.