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Job Summary:
To communicate the purposes and philosophy of the organization to the community-at-large and, specifically, to potential clients, employees, volunteers and donors, by making effective use of a variety of approaches.
Supervisory Responsibilities:
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Oversees the day-to-day workflow of the department.
Duties/Responsibilities:
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Works with the Agency Director and the Board to perfect a vision statement defining the purposes and philosophy of the organization.
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Works with the Director and the Board to develop a strategic long-range plan consistent with the vision statement. Analyzes appropriate ways to bring this message to the various target groups.
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Plans effective use of media through press releases and participation in community activities.
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Organizes activities to recruit new volunteers and events designed to reward faithful volunteers.
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Prepares written material to support fund-raising efforts.
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Researches potential sources of grant money and works with the director to prepare grant proposals.
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Works to minimize damage from any type of immediate problem by utilizing principles of crisis management.
Required Skills/Abilities:
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Ability to communicate persuasively, both orally and in writing.
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Good judgment, creativity and an enthusiastic attitude.
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Ability to establish and maintain effective personal relationships.
Education and Experience:
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Bachelor's degree from an accredited institution with a degree in a related field such as marketing, journalism, communications or English.
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At least 5 years of public relations experience.
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Accreditation by a professional society such as the Public Relations Society of America is desirable but not required.
Physical Requirements:
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Prolonged periods sitting at a desk and working on a computer.
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Must be able to lift up to 15 pounds at times.
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