Job Summary:

The Search Marketing Strategist will apply digital marketing strategies to increase the organizations online presence for content, products, or services.

Supervisory Responsibilities:

• None.

Duties/Responsibilities:

• Creates digital marketing for websites, emails, social media, and blogs.
• Collaborates with marketing, sales, design, and content teams to optimize customer experience and build brand consistency.
• Creates content strategies for digital media.
• Uses social media to interact with clients and to build and maintain working relationships.
• Collects search engine and web traffic analytics; reviews data for patterns and makes recommendations for optimal site exposure based on this data.
• Forecasts trends by reviewing search engine optimization (SEO), marketing, and sales performance metrics.
• Identifies and monitors audiences preferences and recommends new campaign strategies.
• Implements and optimizes analytics tools to track behavior of website visitors.
• Maintains knowledge of developments, trends, and best practices in digital marketing.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Excellent written and verbal communication skills.
• Extensive knowledge of marketing, conversion, and online customer acquisition.
• Excellent interpersonal skills with the proven ability to collaborate with web designers and programmers.
• Excellent organizational skills and attention to detail.
• Extensive knowledge of website analytics tools, search engine algorithms, and ranking factors.
• Thorough knowledge of web design and HTML.
• Ability to optimize search engine keyword searches.
• Proficient with Microsoft Office Suite, Adobe Creative Suite, and similar related software.

Education and Experience:

• Bachelors degree in Marketing or related field required.
• At least two years of digital marketing experience required.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.