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Job Summary:
The Marketing Communications Specialist will promote the companys products and services to existing and prospective customers through strategic use of graphics, logos, and other promotional products.
Supervisory Responsibilities:
- None.
Duties/Responsibilities:
- Collaborates with sales or marketing representatives to fully understand product and communication needs.
- Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
- Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
- Presents design ideas and recommendations to marketing manager, committee, or sales team.
- Creates and coordinates multimedia packages.
- Composes draft speeches for senior management and assists with finalizing speeches.
- Schedules and develops filming scripts and production.
- Evaluates success of campaigns when completed.
- Attends trade shows and community fairs and staffs the company booth.
- Performs other duties as assigned.
Required Skills/Abilities:
- Excellent verbal and written communication skills that may include public speaking and presentations.
- Excellent organizational skills and attention to detail.
- Excellent time management skills with a proven ability to meet deadlines.
- Strong analytical and problem-solving skills.
- Proficient with Microsoft Office Suite or related software.
Education and Experience:
- Bachelors degree in Marketing, Journalism, Advertising, Communications, or related field.
- Three to five years of related experience writing and editing projects; portfolio of relevant previous projects highly preferred.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
- Must be able to lift 15 pounds at times.
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