Job Summary:

The Internet Marketing Manager will develop and implement online marketing programs and strategies to increase sales and revenue for the company.

Supervisory Responsibilities:

• Hires and trains departmental staff including web designers, copywriters, and other staff involved in online marketing campaigns.
• Organizes and oversees the schedules and workload of departmental staff.
• Conducts performance evaluations that are timely and constructive.
• Handles discipline and termination of employees as needed and in accordance with company policy.

Duties/Responsibilities:

• Develops and maintains positive business relationships with staff.
• Consults with staff to understand goals and scope of the desired marketing program.
• Analyzes existing website traffic and internet activity related to the company and products.
• Develops innovative strategies to attract customers to the companys brand through various web-based marketing programs and search engine optimization (SEO) techniques.
• Identifies appropriate social media platforms and other web-based tools to use in the promotion of each product or service.
• Oversees the implementation of online marketing plans; compiles and analyzes data to measure the effectiveness of such plans.
• Reports campaign results to management, addressing any questions or concerns.
• Identifies and recommends improvements and modifications to existing programs and additional or new marketing strategies and opportunities.
• Ensures projects are completed on time and on budget.
• Collaborates with and coordinates communication among information technology, sales, research, and other departments to complete projects.
• Maintains current knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• Assists with development of the organizations website to ensure its efficiency and efficacy.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Thorough understanding of internet marketing and general marketing strategies.
• Knowledge of social media and HTML.
• Excellent verbal and written communication skills.
• Excellent interpersonal and managerial skills.
• Strong organizational skills with superior attention to detail.
• Ability to conduct and correctly interpret research and web analytics.
• Ability to implement marketing plans.
• Ability to multitask and meet deadlines.
• Proficient with Microsoft Office Suite or related software.

Education and Experience:

• Bachelors degree in Business Marketing, Communication, or related field required.
• At least three years of internet marketing experience with a proven and verifiable record of accomplishments required.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.