Fundraising: Everyone has a Role in Ending the Year Strong

Fundraising: Everyone has a Role in Ending the Year Strong

The State Councils and Chapters support SHRM Foundation with their engagement and philanthropy and are partners in implementing our programs. 74% of all funds raised on behalf of SHRM Foundation by chapters and state councils are donated in the last three months of the calendar year. To support your efforts on our behalf, we have a dedicated team as a resource and have created materials as well for you to tailor to your individual strategy. We are grateful for your efforts on behalf of the SHRM Foundation.

Please remember we also still have the partnership with GiveSmart, an online fundraising platform, to provide SHRM State Councils and Chapters with an opportunity to continue their fundraising efforts virtually.

Fundraising Support & Resources

Need support creating and executing on a plan? 

We are here to help you and are grateful for your support of SHRM Foundation. All strategic fundraising and GiveSmart related questions can be directed to your support team. 

Beth Conti          
Elizabeth Kohm  

Giving Tuesday Resources (Pending) 

End of Year Fundraising Resources (Pending) 

Support Desk:
9:00 -5:00 Monday -Friday

We recognize that many of you work on these volunteer efforts after your workday. In an effort to accommodate, we are also instituting SHRM specific evening hours help desk:
2021 : Tuesday & Thursdays 6:30 -9:30 EST By appointment, Please send email request 

For those using GiveSmart, they also maintain a 24/7 help desk and repository of information found below.

We have designed a number of resources from user guides with tips, lessons, fundraising ideas specific to SHRM State Councils and Chapters. This includes some Best Practices and insights from the field on fundraising in 2021 and members can find them under Resources.

Additional Resources:

  • SHRM Foundation/GiveSmart Marketing template: To be used as the banner image on the Home Page of campaign site. The recommended image size for this banner space is 1200 x 300 pixels.
  • Technical questions should be directed to the resources in the following order:


What is GiveSmart?
• An online fundraising platform that provides a virtual fundraising experience for its users.
• For more information, please see their website -

What does the SHRM Foundation/GiveSmart/SHRM State Council partnership look like?
• The SHRM Foundation is engaging in a pilot partnership with GiveSmart by purchasing a national license with the company.

What is the cost of GiveSmart to the Chapters and Councils?
• Chapters and Councils have no fee to participate in this online platform because the SHRM Foundation is absorbing this licensing cost and the overall assistance GiveSmart provides its users. We have also worked with GiveSmart in the set-up so that all credit card processing and transactions fees are absorbed by SHRM Foundation. 

Do we have to utilize the GiveSmart campaign?
• No – participation in this pilot is optional. Many found it an invaluable resource as they repositioned their 2020 efforts and continue to imagine creative opportunities and new approaches in 2021.

Are there federal, state, and local laws around fundraising activities?
• As a reminder, all fundraising activities should be conducted in accordance with applicable federal, state, and local laws. As you know, certain forms of fundraising, such as raffles, lotteries, silent auctions, or similar events are subject to strict state and local laws; which may include registration requirements or other restrictions. Please do consult with your attorneys to ensure you are complying with any applicable state and local laws in relation to these types of events.

Navigating COVID-19




Upcoming OpportunitiesSee All Events

Oct 9, 2021 - Jan 11, 2022
Mentor of the Year Award
Nov 9, 2021 - Jan 11, 2022
Annual Conference & Exposition Scholarships
Nov 9, 2021 - Jan 11, 2022
Foundation Mission Implementation Award