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The research team here was keen on understanding how a habit formation platform helps employees form healthier habits. Thus far, no research has been done to understand the efficiency of
a habit-forming platform in enhancing the wellbeing of the people or the employee of the organization. In fact, very little research has been conducted to understand the efficiency of web/mobile platform in
delivering behavioral interventions for health in the first place. The Zoojoobe research unit and SHRM India together have anchored this research through a survey methodology. By using data from organizations
using the Zoojoobe platform, the research team has presented findings on the impact of this platform on economic indicators like stress, productivity and job satisfaction. The team also engaged with HR leadership in the country to help present a current context on health and wellness. Some recommendations for organizations to anchor their programs better have also been presented.
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