SHRM Research Panel FAQ

 

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What is the SHRM Research Panel?

The SHRM Research panel is a diverse group of HR professionals who represent U.S. organizations and the HR profession by serving as the voice of all things work, worker, and workplace. Panel members participate in research surveys and are rewarded for providing their insights, thoughts, and opinions, helping SHRM and others understand important topics and trends in the world of work.

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Invitations and Eligibility

How do I join the SHRM Research panel? 

Currently, panel membership is by invitation only. If you’ve received an email invitation, you can find out if you qualify to join by using the link provided in your invitation email to complete the panel qualification survey. If you haven’t received an invitation to join the panel and would like to be included, please keep your information updated with SHRM and look for future emails from us in the event that we expand our panel to a broader membership. To update your information with SHRM, please visit mySHRM or shrm.org/memberrecord.

Who is invited to become a member of the SHRM Research panel? 

For this first iteration of the panel, invitations to join are distributed based on specifically targeted research parameters that help us ensure the panel is representative. If you were not invited or did not qualify to join, we may reach out to you in the future if we broaden our panel criteria. 

Panel Member Experience

What is expected of a SHRM Research panel member? 

As a panel member, you'll serve as the voice of all things work. You will be invited to complete surveys and asked to provide your insights, thoughts, and opinions about relevant and timely work and employment topics on a regular basis. Occasionally, you may be invited to participate in additional activities, such as focus groups.

  • You will accumulate rewards for the surveys you complete, like credit toward Amazon.com gift cards and Professional Development Credits (PDCs). Please see the Rewards for Participation section below for more details.
  • Your participation is voluntary – you choose whether or not to participate in each survey you receive.
  • You may ask to be removed from the invitation list for the SHRM Research panel at any time.
  • Your participation in the SHRM Research panel does not impact your SHRM membership.

What are SHRM Research panel surveys about? 

The surveys you’ll receive will cover a variety of topics facing workers, HR professionals, and organizations in the world of work. Examples of past SHRM research survey topics include the benefits and challenges of utilizing external workers, understanding workplace ageism and the multi-generational workforce, addressing and closing the growing skills gap in the U.S. workforce, creating and maintaining an inclusive workplace for people with disabilities, organizational policies and practices related to paid family leave, and more.

How much time does it take to complete SHRM Research panel surveys? 

Generally, the surveys you’ll receive will take between 5 and 15 minutes to complete. The length of each survey will depend on the topic we’re asking you about. We’ll let you know how much time you can expect a survey to take before you begin a survey. 

How many survey invitations can I expect to receive? 

The number of survey invitations you will receive will vary based on our research needs. However, YOU choose whether or not to complete each survey you receive. Whether or not you complete surveys will not impact your SHRM membership.

Do I have to take all of the surveys I am invited to complete?

No, your level of commitment is entirely up to you.  While we value your participation, we understand that you may not always be available to complete the surveys to which you are invited. Participation is voluntary, and whether you participate will not affect your SHRM membership.

Can I complete SHRM Research panel surveys while at work?

That’s up to your employer, but we’ll strive to keep the surveys short enough to be completed during a break or during non-work hours.

Will I be able to leave the panel if I decide I don’t want to participate? 

You are free to simply not respond to any survey invitation we send you. However, if you would like to remove yourself from the panel, please email shrmresearchpanel@norc.org and we will remove your name from the list of contacted panelists within one month.

Rewards for Participation

What do I get for completing SHRM Research panel surveys? 

You will get credits for each survey you complete, which will be distributed quarterly in the form of Amazon.com gift cards. If you currently hold a SHRM-CP or SHRM-SCP, you will also be eligible to earn PDCs for participating in panel surveys. You’ll earn more rewards for longer surveys. Also, the more surveys you complete, the more rewards you’ll earn. 

How many Professional Development Credits (PDCs) will I earn for participating in panel surveys?

Although not every survey may be eligible for PDCs, we’ll let you know how many PDCs you can expect to earn in each survey invitation you receive. The PDCs you earn by participating in panel surveys will be automatically uploaded for you on a periodic basis.

Data Confidentiality 

I received a panel communication and/or survey invitation from an organization called NORC. Who is NORC and how are they involved? 

SHRM has contracted with NORC at the University of Chicago, an objective non-partisan research institution, to manage the SHRM Research panel. SHRM works hard to design and develop research surveys that will provide evidence-based insights, recommendations, and innovations at the intersection of people and work, so SHRM partners with NORC to administer these surveys using scientifically-sound methodology that ensures the results are accurate and representative. To learn more about NORC, please visit this link.

How will you protect my privacy? Will you keep my information and survey answers confidential? How will you use or share the survey results? 

Your privacy is very important to us. We protect the confidentiality of all panel members in the following ways:
  • Only the researchers who are conducting the panel surveys will have access to your personal contact information and survey responses, so your information and answers are always confidential.
  • We will report the results of each survey in summary form only; we protect your privacy by grouping your opinions with those of other SHRM Research panelists
  • We will only use your contact information for panel-related purposes, such as to send you survey invitations and panel communications; we do not share your contact information with any other entity except to send you your rewards via Amazon.
  • We do not link your personal information with your survey answers, so there is no way to identify you as a participant

What information will you need to know about me personally? 

We will ask for your contact information, your title and responsibilities as a human resources professional, the type and size of company for which you work, and/or other relevant information related to the research. We ask you for this information so that we can examine and understand important research trends and patterns. The information you provide is confidential, and your responses will be combined with those of others like you so that we can report findings by groups. For example, we might compare responses about workforce issues from HR professionals at small companies and large companies; manufacturing and food service industries; by HR tenure, among others.

Can I see the results of the surveys in which I participated? 

Periodically, we will send out panel newsletters that share interesting and relevant findings from research surveys you may have participated in. Although some of the research will be proprietary and not meant for public distribution, when we can share the results panelists may occasionally get sneak peeks or access to research findings before anyone else! Also, you can always explore SHRM’s most recent research findings by visiting shrm.org/research.

Panel Member Support

Who can I ask if I have questions about joining the panel?

Please send your questions to shrmresearchpanel@norc.org – Support staff will be available to answer your questions or to direct your questions to the appropriate contact. 

Panel Sponsorship & Access

Who uses the SHRM Research panel? Who sponsors or pays for the surveys? 

Many of the research surveys you respond to will be sponsored by SHRM to further the organization’s knowledge in the field of HR and all things work, worker, and workplace. From time to time, external agencies such as associations, corporations, foundations, and government agencies may sponsor SHRM Research panel surveys to learn more about topics in the world of work. As always, your privacy is important to us - your personal information and contact information will never be shared with sponsors.

I represent a company and/or I am a researcher. Can I field a survey to the SHRM Research panel?

For inquires about fielding a survey to the SHRM Research panel and to understand whether or not the SHRM Research panel would be appropriate to answer your research needs, please contact SHRM at shrmresearchpanel@shrm.org.


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