Case Study: Prudential’s Veterans’ Program


In 1919, Prudential president served as the American Legion’s first commander and in World War II, the company donated the use of its downtown Newark, N.J. building to support troops. Prudential has a long history of commitment to the military, and today, Prudential is a leader in supporting military families and civilians. 

This case study will dive into the five pillars of Prudential’s military hiring and retention strategy, and provide the three key takeaways to transfer the success at Prudential to your company. 


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Case study sponsored by: Pru_pms.png

“The company’s motivation for establishing this comprehensive program for veterans was twofold. First, Prudential sees talent as a differentiator … and wants to ensure that the company has the best and brightest employees. ... Second, it’s the right thing to do. We believe we have an obligation to help veterans establish a civilian career after they have had a career protecting our freedom.” 

— Chuck Sevola, head of Prudential’s Veterans Initiatives Office

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