How Your Open Enrollment Insights Can Have You Seeing 20/20 Next Year

Presenters: Misty Guinn and Abby Brolley, Benefitfocus

View live: December 10, 2019, 2 p.m. ET / 11 a.m. PT (available for on-demand viewing through March 2020)

Program length: 60 minutes

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The end of the year marks the end of the open enrollment season with a close on what can be a very taxing time for benefits professionals. However, simply closing the chapter with completed enrollments is not enough to call it a success. What comes next is arguably just as important.

In this webcast, Misty Guinn and Abby Brolley of the Benefitfocus benefits team will share best practices around evaluating open enrollment in order to kick off the new year on the right foot. You’ll gain insight into how to analyze the plethora of data and information that comes from the annual open enrollment period and use those insights to shape your benefits engagement campaigns for the year to come.

Discussion topics will include:

  • Using your OE insights for 2020 planning
  • Sharing your 2020 benefits vision with your leadership team
  • Real-world examples of benefits communication strategies


Learn about our speaker About the Presenters: Misty Guinn is the director of benefits and wellness at Benefitfocus, where she works closely with suppliers and carriers to create and manage innovative health plan strategies for associates. She is dedicated to designing a culture and environment that allows others’ total well-being to flourish through education, programs and policies, while also improving employees’ health literacy and consumerism. Guinn is committed to fostering the foundations of a healthier workforce and community by embracing all the different pillars of well-being: physical, mental/emotional, financial, and social/purpose. She has been certified as a worksite wellness specialist with the National Wellness Institute and is a Franklin Covey Facilitator in the Seven Habits of Highly Effective People.

Abby Brolley joined Benefitfocus over four years ago as a customer success manager, focused on supporting our largest employers’ customer success. Towards the beginning of 2019, she was selected to lead Benefitfocus’ Benefits Navigator pilot program. Brolley takes a compassionate, efficient and consultative approach to the challenges that face consumers. Prior to Benefitfocus, she worked in higher education advancement as a prospect manager at Brown University and the College of Charleston. 

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Recertification Credit

SHRM Certification has approved this webcast for 1 PDC toward SHRM-CP and SHRM-SCP recertification. A program code will be provided at the end of the webcast. The program also meets recertification credit standards set by the HR Certification Institute and other HR certifying bodies, but candidates must manually enter their activity into their records.

Webcast Sponsor

This webcast is sponsored by Benefitfocus

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