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Igniting Gen B & Gen V: The Rules of Engagement for Boomers, Veterans, and Other Long-Terms on the Job


Igniting Gen B & Gen V: The Rules of Engagement for Boomers, Veterans, and Other Long-Terms on the Job
By Nancy S. Ahlrichs

2007, 112 pages, Hardcover
ISBN: 978-089106226-4
SHRMStore Item #: 61.12503

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As they contemplate retirement, more and more longtime employees are disengaging -- cutting their hours, declining projects and promotions, and lowering their expectations of themselves, their opportunities, and their employers. Yet to stay competitive, businesses need every employee -- including long-termers -- to be engaged, innovative, and willing to go the extra mile.

Igniting Gen B & Gen V delivers both cutting-edge research and pioneering lessons on how the most competitive players in the global arena are rekindling the passion and performance of Boomer and Veteran employees for sustainable success. Noted talent management expert Nancy Ahlrichs challenges senior and middle managers to partner with human resources experts to develop an organization-wide competency in employee engagement.

Success stories from leading employers of choice offer a clear road map for releasing full engagement, capturing knowledge, training skills, and leveraging the abilities, talents, and experiences of all employees. And with dozens of corporate examples -- from Ford to Wal-Mart to Google -- checklists, and tools, this timely guide lays the groundwork for assessing the demographics, redefining retirement and the job, providing flexibility, mandating performance, and making engagement part of culture.

Co-published with Davies-Black Publishing.

Read an Excerpt.


 Praise for the Book


"Anyone interested in workplace productivity and employee engagement should use this guidebook--filled with fresh facts, stories, and solutions--to engage and, more important, reengage their workforce!" -- Dr. Scott Cawood, Vice President, Worldwide Human Resources, Synygy, Inc.

"A diagnosis, prognosis, and prescription for the unintended neglect of the Boomer generation. If you seek superior performance from all employees, this book advises you on actions to start, stop, and continue." -- Donald S. Murphy, MSOD, JD, Director, Performance Improvement, Indiana Public Defender Council

"IGNITING GEN B AND GEN V is a rich, practical resource for tapping the huge reservoir of unused talent you already have in your organization. It's a road map to the level of innovation and creativity that companies need to survive in today's business world." -- Doug Hickok, President, Hickok Group, LLC

"A plan to slow or reduce the attrition of Baby Boomers and Veterans is flawed if it does not include a strategy for fully engaging that retained talent so as to capture the full value of their knowledge while contemporaneously transferring it through training to less experienced personnel. This book explains employee engagement and discusses strategies for raising engagement levels within your entire workforce." -- Martin Klaper, Senior Partner, Career Development Officer, Ice Miller

"IGNITING GEN B AND GEN V is insightful and provides great strategies for energizing all staff at any point in their career and for becoming an employer of choice in our increasingly competitive talent marketplace." -- Alex D. Oak, PE, Chairman and CEO, Cripe Architects & Engineers


 About the Author

Nancy S. Ahlrichs, SPHR, is president of EOC Strategies, LLC., an HR consulting firm focusing on increased client profitability and customer satisfaction through employer of choice strategies and branding. She is the author of Manager of Choice and Competing for Talent.

 Table of Contents




Chapter 1. Re-ignite Engagement in Longtime Employees

Chapter 2. Reap What You Reward

Chapter 3. Reject Barriers to Full Engagement


Chapter 4. Release Full Engagement

Chapter 5. Capture Knowledge, Develop Competencies

Chapter 6. Create the Culture You Need Now



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