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Is There a Doctor in the House? Attracting Physicians for an Underserved Area

By Francine K. Schlosser, Ph.D.   
This case explores physician attraction issues in a mid-size Canadian city located in Southwestern Ontario, Canada. To address a severe physician shortage, city leaders must create a compelling vision of the benefits incoming doctors might anticipate when opening practices in their area. Students will identify how to improve the current recruitment strategy; develop interview and discussion points for incoming and visiting candidates to ensure a position-person fit; and develop customized recruitment strategies. Click here to download the instructor’s manual and the student workbook.


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