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Employer Branding and Retention Strategies

By Paige Wolf, Ph.D.   

This module opens with a brief scenario and discussion questions to start a dialogue about the importance of branding and retention to organizational success. Part 1 approaches recruitment from a big-picture perspective and discusses the emerging need for organizations to build an employer brand. Part 2 focuses on retention, and addresses the effect of a multigenerational and diverse workforce on retention strategies. Download both the PowerPoint file with notes and the instructor’s manual.



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