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Social Media Starter Kit
A Resource for SHRM Chapters and State Councils

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What is social media?

SOCIAL MEDIA IS….media designed to be disseminated through social interaction, using highly accessible and scalable techniques.

 Translation: Social Media platforms are communication platforms and tools that can allow you to share different types of information quickly to networks of people that you are connected to.


  • A platform used only for marketing or selling to people
  • A replacement for traditional methods of connecting with like minded people
  • A set of platforms that operate independently without the need for management or cultivation by “real” people.

How can social media benefit your chapter or state council?

  • REINFORCES a fresh, high tech image for your state council.
  • ENABLES you to provide much-needed thought leadership in an emerging area of HR, thereby positioning the organization as a leading authority. 
  • EMPOWERS you to interactively engage with members to assess needs, emerging trends, and potential areas of growth.
  • INCREASES overall member participation and engagement in your chapter/state conferences, meetings, and other events.
  • INCREASES revenue generated from memberships, sales of products/services, and other means.
  • INCREASES support at the corporate level for your chapter/state council.   It provides an opportunity to engage additional corporate sponsors for your events.
  • EXPANDS your capacity to engage audiences without incurring expense.
  • MOBILIZES your members for a range of advocacy initiatives that will advance the goals of the organization and the HR profession generally in your area.

Utilize the Social Media Starter Kit to get your chapter or state council started today!  View specific sections online or download the full toolkit.

Part I:  Creating a Social Media Strategy or Plan of Action

Part II:  Utilizing Twitter

Part III:  Utilizing YouTube

Part IV:  LinkedIn and Your Chapter - Coming soon!

Part V:  Facebook Timelines for Chapters and State Councils - Coming soon!

This toolkit will be updated periodically.  It is an organic document that reflects the changing nature of social media.

Download the full toolkit

Additional resources:


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