Part three of a series of SHRM survey findings that focused on the use of social media in the workplace, particularly by HR. Part three examines social media platforms utilized by organizations to reach external audiences and build relationships (e.g., current customers, potential customers, and/or potential employee). More than one-half (68%) of organizations reported that they currently engage in social media activities to reach external audiences. Overall, 31% of organizations track employee use of social media services, and 43% block access to social media platforms on organization-owned computers or handheld devices.
SHRM Research Spotlight: Social Media in the Workplace